Social media marketing refers to the use of social media platforms to promote a brand, product, or service. It involves creating and sharing content on social media networks such as Facebook, Twitter, Instagram, and LinkedIn with the aim of engaging with customers and driving traffic to a website or a specific product or service page. Social media marketing is a popular form of digital marketing because it offers businesses the ability to target specific audiences based on demographics, interests, and behaviors. With the ability to measure the effectiveness of campaigns in real-time, businesses can use social media marketing to create highly targeted and personalized marketing strategies that can lead to increased brand awareness, customer loyalty, and sales.
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