How can your small business stand out among millions of brands on social media?
Throughout this post you will learn how to use social media for small businesses and what (free) software you should use buy facebook comments.
Why is social media important for small businesses?
The best thing about using social networks is that they are a low-cost tool to increase the prestige of your brand.
It’s important to invest time and resources into creating high-quality content with all the tools you have at your disposal. Furthermore, with social networks, you have the possibility of reaching a wide target audience.
Social networks allow you:
- Drive more traffic to your website to generate more leads.
- Promote products and services.
- Build a community.
- Learn from your target audience.
The way you use social media as a small business is not much different than how you would use it as a medium or large business. In every way you are sharing, interacting, monitoring and optimizing.
The fundamental difference is that a small business will likely focus on growth , while an established brand may place more importance on expansion.
Social Media Tips for Small Businesses
- Be consistent.
Being consistent is the best thing you can do as a small business when you start out on social media.
Brands usually become demotivated if they do not see results in a short time. To be honest, social media growth can be quite slow, but like everything in life, if you stay consistent, you will generate results.
To do this you must publish high-quality content regularly (at least once a week). When a user comes to your profile, you want them to get a clear image of your brand, if you have little or no content, users will quickly lose interest and leave.
Social media is an opportunity to tell a story. When you prioritize consistency and cohesion, users will know what to expect from your page . And this way you will attract your target audience.
- Diversify your content.
On social media you can be creative and experiment. Brands often find a strategy that works and stick with it.
Social networks are constantly evolving, what worked yesterday may not work today, as these platforms incorporate new functions and changes based on user behavior.
It is advisable that you play with content formats whenever you can. For example, on TikTok, you can only post videos. However, on Facebook , you have the option to go live, post images, take polls, and more.
Formats that you can take advantage of:
- Live broadcasts
Creating content, the limit does not exist.
Small businesses reportedly get the best return on investment when creating educational content. On the other hand, medium and large companies report better results with fun and interactive content.
This data point makes sense for many reasons. Larger brands have likely already built a large following and know what their audience likes. That’s why they can run interactive surveys and get creative with their content.
On the other hand, these small companies still have a lot to prove. They want to add value to their audience and increase the number of followers. What is the easiest way to do it? Make content that educates and/or attracts attention.
Small businesses should experiment with all types of content to narrow down what their audience likes.
Ideas to get started:
- How to do it
- Customer spotlights
- Industry Facts and Updates
- Behind the scenes
- Trends (viral sounds and dances)
- Featured Products
- Questions and answers
- Focus on quality instead of quantity.
From a content perspective, it is recommended that you post frequently on social media. Everything you publish should add value. If you don’t meet this criteria, look for another strategy.
If you’re a small business with limited time and resources, you may not be able to manage an account on every social platform. And that’s fine. It is much more valuable to focus on one or three platforms.
According to our 2022 social media marketing research, small businesses are prioritizing Facebook and YouTube in 2022 (although they report that Facebook and Instagram generate the highest quality leads).
However, if your audience is Gen-Z, you can choose to focus your efforts on TikTok and grow your audience there.
- Find trends.
The trends are related to both content and platform. Small businesses are starting to incorporate live audio chat and short-form videos. These are two of the biggest trends of the last two years.
Brands used to distrust TikTok , seeing it as a non-serious platform meant to entertain Generation Z. Today, brands realize that it is another very valuable platform that can expand your reach and increase awareness of your brand.